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NHTSA kicks off ‘Click It or Ticket’ campaign as traffic fatalities rise

The 2016 national Click It or Ticket annual safety campaign is designed to urge all occupants to always buckle their safety belts while they ride in vehicles on America’s roadways.

The national seat belt use rate has steadily increased to 88.5 percent in 2014, but data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), show that almost half of passenger vehicle occupants (49 percent) who were killed in 2014 were unrestrained. In addition, 57 percent of passenger vehicle occupants killed at night were not wearing their seat belts, compared to 41 percent killed during daytime. In 2014, men wore their seat belts at a lower rate than women did – 53 percent of men in fatal crashes were unbelted, compared to 40 percent of women.

Law enforcement agencies will be out in full force encouraging drivers and all passengers to wear their seat belts.

Thousands of Americans are alive today because a seat belt saved them during a crash. In 2014, the use of seat belts in passenger vehicles saved an estimated 12,802 lives. From 2010 to 2014, seat belts saved an estimated 63,000 lives.

The Click It or Ticket nationwide mobilization will include a paid advertising campaign, which runs from May 16-June 5, and an enforcement period, which takes place from May 23-June 5.

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